Showing posts with label Tesla. Show all posts
Showing posts with label Tesla. Show all posts

Tuesday, March 3, 2015

Virtuous Cycles and Making Electric Cars

On Virtuous Cycles and Apple Cars..
On occasion, a little hyperbole can make one feel better. But malaise gives way to molar grinding when slavish sycophantism is offered up, instead.

Now that Apple has run out of roadmap for its flagship computer/smartphone/tablet hardware line, it makesperfect sense for the company to go make a car.

You know: if eBay money qualifies you for space travel, then iTunes lucre should get you at least a car company. And the sad thing is the press buying into this hook, line and sinker.

MarketWatch writers have even coined a new term to serve as the mantra for the We Must Be Smart or We Wouldn't Have All This Money dogma: Virtuous Cycle. Read here: http://goo.gl/Nud0K2

Now, I am old enough to have witnessed a couple of these virtuous cycles come and go. Not the least of them was Enron whose black box model for changing a gas pipeline company into a virtual energy company (their words, not mine) which could do no wrong in business was certainly a virtuous cycle. Of course, we know which square Enron landed on when the cycle's end became inevitable.

Forget that Apple has no experience making big things. They'll find folks who do, right? Sure.

Forget that we are nowhere close to being able to supply electrical power- from any combination of sources- to power a complete transition to electric vehicles in the next one hundred years.

And, forget the fact that a company which has never, ever successfully operated a commercial software initiative is expecting to enter into embedded, life-critical software applications development?

Must miracles abound to make this happen? Or just properly shaded glasses?





#apple   #applecar   #enron   #virtuouscycle   #iphone  #ipad   #macbook   #elonmusk

Thursday, October 23, 2014

Can Tesla Build 'em Like Hamtramck?

Tesla gets a lot of press for their electric vehicles, but are they really a car company?



Before we get too carried away with this company, let's consider what Tesla has not yet done:

  • Has not built autos at the rate of hundreds per hour, 24 hours a day.
  • Has not yet defended itself against any wrongful death lawsuits from users of their products.
  • Has not managed a federally-mandated safety recall of its vehicles.
  • Has not established a clear parts and repairs implementation model.
  • Has not yet addressed a significant warranty claims program.
  • Has not responded to and recovered from a sudden, unexpected drops in car sales.
  • Has not met my finicky neighbor, Ed 'Stay Out of My Yard' Postelwhaite.




In short, Tesla is not really in the car business yet. 

Building cars on an assembly stand in NASCAR fashion certainly offers a charmed existence for a manufacturer but that is hardly a way to service market demand that looms large in the near future. 

Dealing with the 360 degree customer experience requires factories; not guildhouses as Tesla will soon find out.

#tesla   #electriccars   #warranty   #autoparts  #autoservice   #guilds   #manufacturing   #automobile